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We offer an extensive and premeditated approach to real estate strategy that is rehearsed on a daily basis. Our strategies are more than just advertising, marketing and a for sale sign. You have heard the old adage "Lead, Follow or Get Out of The Way, well; we go way beyond that, we will rewrite all the real estate marketing books.

Our unique process positions your real estate for a sustainable and competitive marketing advantage with measurable results. We specialize in a real estate discipline that differentiates us from everyone else. We refuse to practice our profession with the worn out real estate marketing techniques and tired theory of yesteryear. We are instinctive and intuitive in our approach to achieve the seller's objective in every transaction.

Our strategy is never adversarial in nature; we always represent the facts in each transaction and provide a conduit for a smooth transaction between all parties. Our marketing approach to every situation is based on intuitive and perceptive analysis. After a thorough exploration of all options and marketing opportunities we will make the appropriate commitments to the highest yielding marketing mediums available; locally, nationally and internationally.

Our system and approach to real estate marketing is a thermostat versus a thermometer, we focus on control of the influences rather than a reaction to a failure of a market place response. We start every assignment out with the same two questions "What is the real objective of the customer? How we will achieve those objectives?"

We always add value to our assignments and transactions by the proper mix of activities to differentiate the particular product and/or (the actual buyer or seller) entrusted to us, our strategy is about competitive positioning.



DeFalco Auctioneers & Consultants - A division of DeFalco Real Estate Group
1601 NW 13th Street, Boca Raton, FL 33486
Office: 561-391-4141 | Fax: 561-391-3911 | Email: Email Us